Apulia, Italy: The Growing Interest from Luxury Hotel Brands is Driving the Market
agent top miami real Apulia, ITALY
Apulia, also known as Puglia, is a region in Southern Italy that offers access to beautiful beaches, sea caves, clifftop towns and stunning scenery. Traditional farmhouses, or Apulian masserias, in the Itria Valley provide accommodation in tranquil surroundings and are becoming increasingly popular, rivalling the long-standing tradition of buying a coastal second home. These masserias offer an opportunity for people to sample luxury and unique experiences.
Apulia offers a wide range of cultural attractions including UNESCO sites such as Alberobello, with its prehistoric limestone huts, and the baroque sandstone architecture of cities like Lecce, as well as contemporary artwork and restored frescoes. With a tourist season of close to ten months, Apulia is an excellent destination for those looking to own or rent a countryside escape. Despite its attractions, Apulia is often overlooked in favour of more expensive destinations, providing savvy investors with high investment potential.
JamesEdition has spoken to Raro Realty about the benefits of investing in Apulian masserias and the cultural attractions and opportunities that the region offers.
Our Company: Raro Realty
Raro Realty is a real-estate agency in Ostuni, Puglia, Italy. We are part of one of the most important tour operators in Italy, Nicolaus/Valtur. Luigi Fusco, our CEO, is an estate agent with more than 22 years’ experience.
Puglia region has grown along with the interest from well-known companies such as Four Seasons, Rocco Forte Hotels and Belmond, which is a French company and part of the Louis Vuitton group. We have not lost sight of our roots, with our focus on:
* Exclusivity
* Quality
* Customer service
* Passion and professionalism
* Buying, selling and managing prestigious properties and commercial/hôtellerie, becoming the single point of contact for all the needs of our customers and clients
Our world also includes Raro Villas, which focuses on the rental of prestigious properties, and is constantly expanding — not only with the sale or rental of prestigious properties and historical residences, but also of accommodation and commercial structures.
We at Raro Realty believe in building this dream and we are putting all of our efforts into it in order to improve every day, always guaranteeing the best in all the areas we deal with.
We promise exclusivity, quality and, above all, ease in the dynamics of buying, selling or renting. As well as understanding laws, regulations or specific details of the real-estate world or in communicating with professionals in the sector, we will be there to hold your hand throughout the whole process.
Puglia houses: a place to live the life of Riley
Puglia sits between two seas, the Ionian to the southwest and the Adriatic to the east. Puglia is a land of plenty that offers countless diverse attractions.
The character of Puglia: single estate olive oil, stone houses and trulli
One of the most distinctive and somewhat surprising traits of this region is its authenticity. Regardless of its popularity among Italian and foreign travellers, including VIPs and celebrities (many of whom have chosen to buy luxury real-estate in Puglia), its villages, harbours and cities have preserved a genuine atmosphere.
Where to get a feel for life in Apulia
If you’re keen to explore the real-estate market in Apulia on the ground, there are several five-star shining examples to take note of. For instance, Borgo Egnazia is a farmhouse in the Savelletri countryside, 25 minutes from Polignano a Mare. Built and managed by the Melpignano family, Justin Timberlake and Jessica Biel chose this idyllic spot as their wedding venue. The upscale estate has scores of awards to its name, with the International Luxury Travel network naming it the “most beautiful hotel in the world”.
What is it that makes real estate in Puglia so appealing?
Tourists are wooed to the region by its turquoise waters and baroque architecture, many returning year after year.
Why choose Puglia for your real-estate investment?
Investing in real estate in Puglia currently appears to be a promising venture. Buyers will enjoy the privilege of owning a vacation home in “one of the most beautiful places in the world”, as the world’s leading travel authorities such as National Geographic, the New York Times and Lonely Planet recently promoted Puglia. Moreover, investors can be sure that the Puglia house they choose will be easy to rent to tourists.
Puglia: tourism growth
The Italian Institute of Statistics recently published data showing that, in 2021, Puglia’s tourism flows surpassed most European holiday destinations. What the experts say is that authenticity and the natural environment are what sets the region apart from others. Puglia offers both countryside and sunny beaches, appealing to families and couples.
Major tourist attractions in Puglia
Recent studies suggest that purchasing a house in Puglia may be a smart investment. Travellers from all over the world visit the region to discover UNESCO-listed Heritage Sites of Castel del Monte and Alberobello. The Castellana caves, picturesque alleys and Romanesque churches from the middle ages are a must-see. Puglia is renowned for its colourful and vibrant traditions and festivals, and the influx of tourists result in hotels and villas becoming much sought-after during these festivities. There are food and wine festivals such as the Sagra dei Tarallucci e Vino, plus others including the Alberobello Light Festival or those that focus on truffles and cherries, to name but a few.
Puglia houses for sale: prices
The price of real estate in Puglia does vary remarkably depending on the province in question. For example, in March 2022 houses for sale in the province of Bari were the most expensive, hitting €1,554 per m2 compared with the average for Candela Puglia, which went for an average of €509 per m2.
Villas of Sale
Borgopietra Masseria, Exclusive Dwelling For Sale
Price: £2,450,000
Borgopietra Masseria is a historic farmhouse renovation in Ostuni, Puglia.
The property, developed on 3 levels for about 450m2, consists of 6 bedrooms with private bathroom in the main body and a bedroom with bathroom with an internal courtyard and private and independent entrance adjacent to the structure.
The living area is distributed between the ground floor with internal and external kitchen, the living area at the entrance and the entertainment room on the lower floor.
Upstairs there are 3 suites with private bathroom and independent terraces.
View listing
Tenuta Bellavita Fasano
Price: £2,800,000
View listing
Luxury villa under construction just a few minutes from the sea in the Fasano area. The property is spread over 2 levels, on a land area of approximately 20,000m2. The ground floor consists of 6 bedrooms with connected private bathrooms, large living room, large kitchen, an internal courtyard where there is an outdoor swimming pool of 8.5 × 8.6m (74m2) and outdoor patios.
Villa Francois
Price: £4,900,000
View listing
Villa Francois was built in 1892 by Paul Francois, a French noble who carefully chose a view of an immense carpet of olive trees sloping down towards the stretch of sea that goes from Polignano to Torre Canne.
In 1932 the villa was purchased and the new owners built the splendid Italian garden, designed by the well-known nurserymen Brothers Sgaravatti of Padua.
The building, in a style between neoclassical and liberty, was entirely decorated in tempera by Cosimo Reho, a well-known Monopolitan decorator of the time. It harmoniously integrates with the residences, obtained in what were once the residences of the workers, the stable, barn, stable and carriage room, to offer accommodation for 40 guests. In more recent times, a glass pavilion was built within the large park and near the 222 swimming pool, respecting the patron’s Art Nouveau style, and is capable of hosting various kinds of events.
Luxury and exclusivity for your home
Raro Realty, a real estate agency of the Nicolaus/Valtur Group, is the reference point for those who want to buy luxury properties. The experience and the deep knowledge of the territory and the firm focus on the exclusivity of the properties, have allowed us to offer a careful and dynamic selection on the market, with various investment possibilities: real estate units, accommodation facilities (such as resorts, hotels, bed & breakfast, masserie etc) and luxury retail units.
For more information contact Raro Realty Real Estate.
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